Where AI meets ESG integrity
Where AI meets ESG integrity
The AI tool that validates your sustainability claims to make them clear, credible and 100% compliant.
https://www.thehaze.eu/workspace
About us
Haze is the first AI-powered platform built to ensure that sustainability claims are clear, credible, and compliant. We help brands avoid greenwashing risks and meet global regulations
Haze is the first AI-powered platform built to ensure that sustainability claims are clear, credible, and compliant. We help brands avoid greenwashing risks and meet global regulations
Haze is the first AI-powered platform built to ensure that sustainability claims are clear, credible, and compliant. We help brands avoid greenwashing risks and meet global regulations
Haze is the first AI-powered platform built to ensure that sustainability claims are clear, credible, and compliant. We help brands avoid greenwashing risks and meet global regulations
0% greenwashing tolerance
+70% legal time savings
>95% Clear & auditable claims
Agentic AI powered
Global ESG compliance
Industry & Brand tailored
Features
Built for today’s ESG communication needs
Built for today’s ESG communication needs
Haze empowers teams to publish sustainability communications that are credible, compliant, and audit-ready—while saving time, reducing legal risk, and leveraging the power of AI built specifically for ESG integrity.
Haze empowers teams to publish sustainability communications that are credible, compliant, and audit-ready—while saving time, reducing legal risk, and leveraging the power of AI built specifically for ESG integrity.
Greenwashing Detection
Identify vague, misleading, or risky claims before they go public.
Greenwashing Detection
Identify vague, misleading, or risky claims before they go public.
Greenwashing Detection
Identify vague, misleading, or risky claims before they go public.
Global Regulation Alignment
Cross-checks your content against EU, US, and ISO sustainability laws.
Global Regulation Alignment
Cross-checks your content against EU, US, and ISO sustainability laws.
Global Regulation Alignment
Cross-checks your content against EU, US, and ISO sustainability laws.
Custom Brand Voice Modeling
Enables ESG, legal, and comms/marketing teams to align on compliant messaging.
Custom Brand Voice Modeling
Enables ESG, legal, and comms/marketing teams to align on compliant messaging.
Custom Brand Voice Modeling
Enables ESG, legal, and comms/marketing teams to align on compliant messaging.
Cross-Team Collaboration
Adapts outputs to your brand’s tone, terminology, and sector.
Cross-Team Collaboration
Adapts outputs to your brand’s tone, terminology, and sector.
Cross-Team Collaboration
Adapts outputs to your brand’s tone, terminology, and sector.
Time & Cost Savings vs. Traditional Legal Reviews
Replaces hours of manual review with instant, AI-powered analysis.
Time & Cost Savings vs. Traditional Legal Reviews
Replaces hours of manual review with instant, AI-powered analysis.
Time & Cost Savings vs. Traditional Legal Reviews
Replaces hours of manual review with instant, AI-powered analysis.
Features
How haze works
Harnessing the power of artificial intelligence to revolutionize industries and enhance human experiences.
Upload Your Content
Upload Your Content
Upload press releases, product pages, ESG reports, or marketing copy—or connect your CMS for live scanning.
AI-Powered Linguistic Analysis
AI-Powered Linguistic Analysis
Our agentic AI language engine identifies vague terms, greenwashing risks, and misaligned tones.
Regulatory Intelligence Layer
Regulatory Intelligence Layer
Cross-checks your claims with global laws: EU Green Claims Directive, CSRD, FTC Green Guides, ISO 14021/22, and more.
Search Regulatory Database
Green Communication
EU Green Claims Directive
CSRD
FTC Green Guides
Brand Voice & Industry Customization
Brand Voice & Industry Customization
Adapts to your tone and sector (fashion, food, energy, etc.) for aligned messaging.
Adapts to your tone and sector (fashion, food, energy, etc.) for aligned messaging.
Simulated User Personas and Collaboration
Simulated User Personas and Collaboration
Get your HazeScore™, risk ratings, and evidence prompts. Create custom personas to test efficacy. Collaborate with ESG, legal, and comms in one place.
Mark Marsh
Recycle Nerd
Request a demo
How to use
Designed for simplicity
Haze was built with one goal in mind: to make sustainability compliance effortless.
No jargon. No endless legal back-and-forth. Just a clear, intuitive platform that guides your team from claim to compliance in minutes.
Quick analysis and Collaboration
Get a HazeScore™ with actionable insights, not walls of text.
Agents built for you
Each team is different. We build custom AI agents that adapt to your creative workflow.
Complaince Database
The industry's most updated database of AI ready legal criterias and best practices made by our ESG team
Quick analysis and Collaboration
Get a HazeScore™ with actionable insights, not walls of text.
Agents built for you
Each team is different. We build custom AI agents that adapt to your creative workflow.
Complaince Database
The industry's most updated database of AI ready legal criterias and best practices made by our ESG team
Quick analysis and Collaboration
Get a HazeScore™ with actionable insights, not walls of text.
Agents built for you
Each team is different. We build custom AI agents that adapt to your creative workflow.
Complaince Database
The industry's most updated database of AI ready legal criterias and best practices made by our ESG team
Pricing
Haze plans that scale with your compliance needs
Every plan includes AI-powered compliance intelligence.
Monthly
Yearly
Save 30%
Added Features
Manual input of claims and documents
Core AI-powered compliance analysis
HazeScore™ with risk flags and suggestions
Basic reporting & export
Onboarding support
Added Features
All functionalities from Starter mode
Full feature set with advanced AI compliance analysis
Industry & usecase personalization
Custom brand voice modeling
Custom knowledge base
Monthly
Yearly
Save 30%
Added Features
Manual input of claims and documents
Core AI-powered compliance analysis
HazeScore™ with risk flags and suggestions
Basic reporting & export
Onboarding support
Added Features
All functionalities from Starter mode
Full feature set with advanced AI compliance analysis
Industry & usecase personalization
Custom brand voice modeling
Custom knowledge base
Monthly
Yearly
Save 30%
Added Features
Manual input of claims and documents
Core AI-powered compliance analysis
HazeScore™ with risk flags and suggestions
Basic reporting & export
Onboarding support
Added Features
All functionalities from Starter mode
Full feature set with advanced AI compliance analysis
Industry & usecase personalization
Custom brand voice modeling
Custom knowledge base
Explore our FAQs
Explore our FAQs
Find quick answers to commonly asked questions about haze.
Find quick answers to commonly asked questions about haze.
What exactly does haze do?
Haze is an AI-powered platform that analyzes and validates sustainability and environmental claims. We check your messaging against global regulations and best practices, ensuring every statement is clear, credible, and compliant.
What exactly does haze do?
Haze is an AI-powered platform that analyzes and validates sustainability and environmental claims. We check your messaging against global regulations and best practices, ensuring every statement is clear, credible, and compliant.
What exactly does haze do?
Haze is an AI-powered platform that analyzes and validates sustainability and environmental claims. We check your messaging against global regulations and best practices, ensuring every statement is clear, credible, and compliant.
Who should use haze?
Our platform is built for sustainability teams, legal & compliance departments, PR and communications agencies, and marketing teams that want to reduce greenwashing risk and protect brand integrity.
Who should use haze?
Our platform is built for sustainability teams, legal & compliance departments, PR and communications agencies, and marketing teams that want to reduce greenwashing risk and protect brand integrity.
Who should use haze?
Our platform is built for sustainability teams, legal & compliance departments, PR and communications agencies, and marketing teams that want to reduce greenwashing risk and protect brand integrity.
How does the AI know if a claim is compliant?
Haze is powered by a proprietary language intelligence model trained on ESG regulations and industry standards. It cross-references your content against frameworks like the EU Green Claims Directive, CSRD, UCPD, FTC Green Guides, and ISO guidelines.
How does the AI know if a claim is compliant?
Haze is powered by a proprietary language intelligence model trained on ESG regulations and industry standards. It cross-references your content against frameworks like the EU Green Claims Directive, CSRD, UCPD, FTC Green Guides, and ISO guidelines.
How does the AI know if a claim is compliant?
Haze is powered by a proprietary language intelligence model trained on ESG regulations and industry standards. It cross-references your content against frameworks like the EU Green Claims Directive, CSRD, UCPD, FTC Green Guides, and ISO guidelines.
What types of content can I analyze?
You can input press releases, product descriptions, ESG reports, ad campaigns, web copy, or even live CMS content. If it communicates sustainability, haze can review it.
What types of content can I analyze?
You can input press releases, product descriptions, ESG reports, ad campaigns, web copy, or even live CMS content. If it communicates sustainability, haze can review it.
What types of content can I analyze?
You can input press releases, product descriptions, ESG reports, ad campaigns, web copy, or even live CMS content. If it communicates sustainability, haze can review it.
Can haze adapt to my brand’s tone of voice?
Yes. Our AI doesn’t just check compliance—it also customizes outputs to align with your brand’s style, preferred terminology, and sector-specific nuances.
Can haze adapt to my brand’s tone of voice?
Yes. Our AI doesn’t just check compliance—it also customizes outputs to align with your brand’s style, preferred terminology, and sector-specific nuances.
Can haze adapt to my brand’s tone of voice?
Yes. Our AI doesn’t just check compliance—it also customizes outputs to align with your brand’s style, preferred terminology, and sector-specific nuances.
Does haze replace legal review?
Not exactly. We save your legal team time by flagging risks instantly and providing compliant alternatives. Haze works best as a first layer of defense, with lawyers focusing only on high-risk cases.
Does haze replace legal review?
Not exactly. We save your legal team time by flagging risks instantly and providing compliant alternatives. Haze works best as a first layer of defense, with lawyers focusing only on high-risk cases.
Does haze replace legal review?
Not exactly. We save your legal team time by flagging risks instantly and providing compliant alternatives. Haze works best as a first layer of defense, with lawyers focusing only on high-risk cases.
How secure is my data?
Your data is encrypted and never shared with third parties. Haze is built with enterprise-grade security standards to protect sensitive communications.
How secure is my data?
Your data is encrypted and never shared with third parties. Haze is built with enterprise-grade security standards to protect sensitive communications.
How secure is my data?
Your data is encrypted and never shared with third parties. Haze is built with enterprise-grade security standards to protect sensitive communications.
How do I get started?
Simply request a demo or join our waitlist. Our team will walk you through the platform, set up your account, and help you run your first compliance check in minutes.
How do I get started?
Simply request a demo or join our waitlist. Our team will walk you through the platform, set up your account, and help you run your first compliance check in minutes.
How do I get started?
Simply request a demo or join our waitlist. Our team will walk you through the platform, set up your account, and help you run your first compliance check in minutes.
How often are regulations updated in haze?
We continuously update our regulatory intelligence layer to reflect the latest ESG and advertising standards worldwide. That means your claims are always checked against the most current legal requirements.
How often are regulations updated in haze?
We continuously update our regulatory intelligence layer to reflect the latest ESG and advertising standards worldwide. That means your claims are always checked against the most current legal requirements.
How often are regulations updated in haze?
We continuously update our regulatory intelligence layer to reflect the latest ESG and advertising standards worldwide. That means your claims are always checked against the most current legal requirements.